Top 12 Popular Souvenirs from Japan in 2024: More Than Just Banana Cake! Must-Have Snacks and Gift Recommendations You Can't Miss.

Japan has many souvenir options, so how do you choose? Kinnso has specially selected 12 must-buy Japanese food souvenirs for you, there's sure to be one that suits your friends and family!

Widely regarded as a sought-after souvenir, the classic signature "CARAMEL" has topped the souvenir rankings consecutively since 2016. Its outer layer is a crispy buttery shortbread cookie, with a thin layer of chocolate and caramel sauce inside. With just one bite, the caramel sauce melts instantly and flows out, even forming threads. The crunchy texture is irresistible! This souvenir is deeply loved by the public and sells out quickly!

Press Butter Sand is uniquely made using a special mold to create a surprisingly crispy and crunchy texture. The filling is a rich and luscious double-layered cream caramel with gooey strings of molten goodness, ensuring it isn't overly sweet. Besides the classic original flavor, there are also various options like strawberry, lemon, and red bean to choose from. The taste and variety of Press Butter Sand are irresistible, definitely worth trying! You can easily find a Press Butter Sand branch wherever you are, allowing you to savor this exquisite Japanese treat.

The most popular egg roll ever! Yoku Moku's top product, consistently popular. Yoku Moku is a Japanese confectionery brand with nearly half a century of history, and their most classic and beloved product is the "Cigare" French cigar egg roll. Each roll incorporates Hokkaido butter and flour, egg whites, and sugar, meticulously prepared according to the "golden ratio," baked to perfection, bringing an irresistible aroma of eggs. Every bite offers a crisp and palatable taste, leaving you wanting more! Yoku Moku's cigar egg rolls have always been a top choice for everyone, demonstrating their immense popularity.

The Yezi Pie from Ginza WEST is a classic masterpiece, made with a fermented butter crust crafted from Japanese fresh cream. This crust is hand-folded by artisans 256 layers to create the shape of leaves and evenly sprinkled with sugar granules. The multi-layered puff pastry gives it an extra crispy texture. A gentle fold produces a crisp sound from the thin, crispy crust, while the sugar granules add to the taste and sweetness. The cream scent emanating from the crust, combined with the sugar granules, creates a captivating flavor. Every bite allows you to savor the unique flavor and exquisite craftsmanship of this Yezi Pie, immersing you in its delight.

"Maple Boy" is set in "the old and beautiful America." The packaging adopts a classic retro American style, simple, warm, and full of airiness, which is a popular classic design for many years. “Maple Cream Sandwich Cookies” uses carefully selected maple syrup, baked with care, the texture is crisp and light, the flavor is fragrant, it is The Maple Mania's confident masterpiece. With cream chocolate filling in between, it perfectly presents the rich maple flavor while retaining its refreshing sweetness. It won first place in the "Tokyo Station Limited Popularity Souvenir Best10" in 2018, and has been a popular No. 1 product since its launch!

Tokyo Sunny Chocolate Wafer is a three-layered chocolate cookie made with only French cocoa powder and cocoa beans, forming a thin layer of crisp chocolate wafer. This cookie consists of three layers of chocolate wafer and cylindrical chocolate filling, with a moderate sweetness that won't feel cloying even if you eat more. Overall, it emits a rich chocolate aroma that is mouthwatering!

The signature ring cake of Nianlunjia is characterized by its rich honey aroma, with a layer-by-layer fluffy texture that is delightful. The sweetness is just right and will never feel cloying. This cake is extremely popular in Tokyo and is one of the favorite souvenir choices.

When visiting Tokyo's Meguro-zaitenji Shopping Street, you absolutely cannot miss the flower candy from Mabukarin! Although they mainly sell traditional Japanese sweets, each product is beautifully and adorably packaged.

For important gifts, of course "Kamakura Half Moon" cannot be missed. This half-moon shaped cookie is just the right thickness with a moderate amount of cream filling, bringing a crispy texture like a senbei and diverse flavors, loved by both adults and children. Moreover, various flavor combinations are launched according to different seasons and sales locations, making people unable to put it down.

Celebrate 150th Anniversary Chocolate Pie! Smooth hazelnut chocolate combined with crispy chocolate crust, loved by both adults and children! Over 1 million sold annually, ranked in Tokyo Station for six consecutive years! A popular souvenir.

AUDREY's strawberry bouquet crisps are presented in a bouquet shape, expressing romance and sweetness. This cookie is extremely thin and crispy, with a filling of slightly tart dried strawberries and creamy sweetness, making it irresistible.

Carefully refined Hokkaido butter is pushed to its limits, formed into a unique stalactite-like cross section in the moment it melts after baking, as if sealing all the deliciousness within. Among them, "The Most Fragrant Peak" butter cookies are one of the rare delicacies currently available.